An Alliance between Sony and Microsoft for Gaming and Cloud Services

Oh, my fellow gamers this is the kind of tea that I like to have during discussions when it comes to gaming. So, recently Phil Spencer shared an interesting tweet showing a picture of both Kenichiro Yoshida, President and CEO of SOny Corporation with Satya Nadella, CEO at Microsoft shaking hands? What is this monuments occassion? 

Its About D**n Time! 

Today May 16th, 2019 many will wonder or rather gamers will think back on where they were when something magnificent to some went down. Thursday marks the day that two major companies will start a partnership towards new innovations and to enhance customer experiences. This will all come about through their direct-to-consumer entertainment platforms and AI solutions. Now that is a lot of fancy talks but bear with us for a moment as we go through the details. 

Under the memorandum of understanding signed by the parties, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services. By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers. These efforts will also include building better development platforms for the content creator community.

I am trying to understand this as best as I can since I do know that both companies have a streaming service with PS Now and Gamepass. However, PS Now has not been doing too great even with the recent price drops and backward support. As I said before when it comes to certain things one company does a better job than the other which is why a partnership is ideal. I love the Gamepass especially giving gamers the opportunity to try out new titles for just ten dollars a month and it is a download, not a stream which is more efficient. 

This might not be the topic in question, but we can read on. 

As part of the memorandum of understanding, Sony and Microsoft will also explore collaboration in the areas of semiconductors and AI. For semiconductors, this includes potential joint development of new intelligent image sensor solutions. By integrating Sony’s cutting-edge image sensors with Microsoft’s Azure AI technology in a hybrid manner across cloud and edge, as well as solutions that leverage Sony’s semiconductors and Microsoft cloud technology, the companies aim to provide enhanced capabilities for enterprise customers. In terms of AI, the parties will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.

Oh, that gave me some chills when you think about it. Aight so, gaming wise this could be interesting and I am not going to pretend I am understanding everything in this article. All I know is remember the old Dreamcast slogan of, “Its Thinking?” well gaming has come a long way and giving us better experiences when it comes to NPC’s and or enemies acting as if they are not programmed and more human-like in tactics. 

“Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, we provide the tools to bring their dreams and vision to reality,” said Kenichiro Yoshida, president and CEO of Sony. “PlayStation® itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content. Additionally, I hope that in the areas of semiconductors and AI, leveraging each company’s cutting-edge technology in a mutually complementary way will lead to the creation of new value for society.”

Honestly, I am all inf or this plan as many of us wanted all the companies to start working together to giving us a better gaming experience as well as crossplay. I am hoping this leads to great ideas, greater games and an amazing experience in the future for all gamers. I leave the floor open to you, share your thoughts in the comments below and let’s discuss! – Beast Out


Beast Gamer Kuma

Editor-in-Chief at Kumazoku Ent
I am a Beast trying to get his game on. Living by the ways of the Konami Code for many years until I decided to share my knowledge and opinions of the gaming world for you mortals. I hope you enjoy the content that we provide here! - Beast Out -
Beast Gamer Kuma

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